Toyota: Hilux Single Cabin Number One in Class

Tangerang -PT Toyota-Astra Motor (TAM) also mastered the single cabin pickup truck segment with the bonnet (hood snout). Toyota Hilux Single Cabin controlled almost 50 percent of sales in the segment. It was spoken by the Marketing Director of PT TAM, Rahmat Samulo some time ago. "Single cabin with bonnet us number one. Market share single cabin Hilux almost 50 percent," said Samulo. However, for the double cabin pickup, Toyota still has to be willing to be runner-up. Hilux double cabin just over 35 percent market share in its class. "If we double cabin still number two. Market share 35 percent of our in-class 4x4 double cabin," said Samulo. To note, in the first half of 2015, Toyota has sold 3,641 units of the Hilux. That figure consists of 2,224 units of the Hilux Single Cabin and 1,417 units of the Hilux Double Cabin during the first 6 months of 2015. This time, TAM targets Hilux sales reached 1,000 units per month. That figure includes Hilux Single Cabin, Double Cabin and Cabin Extra.