Lesser impact of automotive sponsored events

According to newly released results of the 2012 Automotive Marketing Communications
Study, carried out by Foresight Research, the automotive research specialists, it was found that:

• Overall, 10% of new vehicle buyers in 2011 attended an automotive sponsored event in the 12 months prior to vehicle purchase (down from 13% in 2010).
• Overall, 5% of all new vehicle buyers were highly influenced in their purchase decision by an auto sponsored event, down significantly from 12% in 2010 and 10% in 2009. Among event attendees, however, 24% were highly influenced by the event they attended.
• Purchase incentives, previously the most influential element of events were less available or less enticing resulting in lower event influence on purchases.
• Buyers who participated in a ride and drive were influenced by the event at a 42% higher rate than those who did not participate in a ride and drive.
• Interestingly, Mitsubishi, Audi, Mercedes Benz, BMW, Cadillac and Jeep buyers reported the highest purchase influence from events.

The study was based on interviews of 7,851 new vehicle buyers in the U.S.

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Buying car tyres online

If you need tyres most people would usually go to the nearest tyre shop, choose one recommended by them and get it fitted. However, because of the current economic climate, an increasing number of people are searching for ways to get the best possible prices. The growth of the Internet has helped facilitate this process and it is not only possible to find the best prices but you can buy car tyres online and even search for a place to get them fitted.

It's time to get my tyres replaced and while searching for discount tyres, I recently came across the ValueTyres site which besides helping you find the best tyre prices via their competitor price checker tool, also has several helpful features like an online tyre size calculator to help you choose the right tyre and you have the choice of getting them delivered to your address or find a fitting centre in your area where you can take your car and get the tyres fitted.

If you are looking for great deals on tyres, check out the ValueTyres site.

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Car magnets - effective and affordable advertising

In today's economy, it's difficult for small businesses to get off the ground. Advertising doesn't come cheap, especially when belts are being cinched and pockets are nearly empty. Car magnets are great advertising solution for small businesses.

Here's why your business should use car magnets:

Car magnets are affordable.
Compared to other advertising options like billboards or radio spots, car magnets definitely won’t break the bank. They’re an inexpensive way to improve business. Driving around town with a car magnet on your vehicle helps spread the word quickly about your business.

Car magnets allow you to transform your personal vehicle into a moving advertisement.
There's no need to go purchase a fleet - all you need to do is slap on a magnet and drive as opposed to vinyl graphics which can be difficult to apply and remove. Car magnets make promoting your business easy, and at the end of the day, you can pull off your magnet and turn it back into a personal car.

It’s important to remember, however, a cheap magnet does not equal a good magnet. Investing in high-quality magnetic signs means that they won't go flying off your car the next time you're on the highway. Make sure the magnets you're buying are made from thick magnetic material and have curved corners to prevent curling and fly-always.

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Alfa Romeo Giulia 50th Anniversary Celebration in Malaysia

The Alfa Romeo Giulia 50th Anniversary Celebration will be held at Citta Mall, Ara Damansara on the 15th July 2012 from 08:30am till 02:00pm .

The event is open to all and organisers reported that they have close to 200 parking lots reserved for Alfa Romeos(both Classic & modern) and Classic Italian cars .

A lot of activities are planned for the event and you can also enjoy wide variety of food at Citta Mall as well.

Thanks for the info Ganesh. Unfortunately I will not be around in Malaysia to enjoy the event.

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The Guinness World Record for Tightest Parallel Parking

The Guinness World Record for Tightest Parallel Parking was recently broken in China using three Minis.

Watch the 'behind the scenes' video:

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VW XL1 Concept

VW has shared pictures of the XL1 Concept on their Facebook page. The car made it's debut at the Qatar Motor Show last year.

What do you think?

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Subaru BRZ

The Subaru BRZ is finally here in the UK. This car was recently awarded the 'Car Of The Year' status by the influential Vehicle Dynamics International. With an ultra-low ride height, the car looks like a smaller, neater, yet no less aggressive alternative to the Nissan Skyline GTR.



BRZ has a flat-four 'Boxer' engine developing 197bhp (a nominal 200PS). It drives the rear axles through a close-ratio 6-speed manual or automatic transmission.

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